Service brand: Davide Choi
Services: Packaging production
Service time: 2022 to present
Brand introduction:
Davide Choi is a fine jewelry brand that captures the craftspersonship of a jewelry expert and iconic design. YNL Design was in charge of Davide Choi’s design development strategy, printing supervision, and management for the jewelry package. We visualized strength and delicacy by reinterpreting the diamond , the strongest gem stone, and the peony, which is Davide Choi’s signature flower and means ‘shy’ in flower language. We established a delicate visual system by developing the D symbol and graphic motif representing diamond and peony. We used the existing sophisticated and modern black and the pastel pink resembling the lovely peony blossom to express robust beauty. Davide Choi’s brand identity and gifting package will provide customers with a premium, special gifting experience.
