Service brand: Candle Startup Vigyl
Service items: packaging promotion
Service time: 2019 to present
Brand introduction:
Some may see enjoying candles as a mostly female pursuit towards wellness—leading to questionable examples at times—but filling a room with a pleasurable scent can create a mood and bring joy to anyone, regardless of gender or background.
The thing is, nice-smelling burning wax isn’t the exclusive domain of women and the crystals-and-yoga crowd, but a genderless and inclusive experience that engages the universality of the human condition. Vigyl co-founders Stephen Michlits and Theshan Puvirajasingam set out to redefine the culture around candles and designed for “sensible progressives.” Inspired by luxury brands and fine art, Vigyl’s branding, packaging, and visual identity come courtesy of Brandsicle. The result is a blend of minimalism with fine art diffused through a contemporary lens.
