Branding Agency SMAKK Takes An Inclusive Approach In Crafting New Identity For Sexual Wellness Innovator Wild Flower. Designed by SMAKK, Wild Flower’s new identity and package design allow consumers to feel welcome, safe, and confident. Through soft gradients, organic forms, and relatable photography, customers will see themselves in the sexual wellness brand. SMAKK decidedly kept the design and messaging to emulate that it was coming from real people because it is. The packaging is filled with pleasant emotions, and the color story used throughout is somehow both effervescent and calming